Create permanent URLs

You have things you cover regularly – local elections, local holiday events, the summer travel guide, etc. These should live on one URL so that they’re given the opportunity to accrue link juice and actually rank. For example, maybe you publish your 2010 Summer Travel Guide at [domain.com/summer-travel-guide] and let it stand there for awhile in all its glory. When that guide is out of fashion and it’s time to publish a new one, give the new 2011 version the established URL and archive the old one at [domain.com/summer-travel-guide-2010]. This gives your most current version the strongest URL, with the most juice and helps people find it year after year. If you know you’re going to talk about the music event that happens in town each year, why keep starting over with your SEO efforts? Set yourself up for future wins.