The main elements of a press release

Hi,
Following are the elements of a press release :

1. Title: The title should not be more than 100 characters. Try to include targeted keyword in the title element.

2. Summary: Ideal summary length of a press release should not be of more than 250 characters. 1-2 keyword phrases can be taken into summary of a press release.

3. Body: This is the main part and should be written in third person. The body of a press release should be content worthy. It should have a unique content related to the news category. The length of the body element should be of approximately 300-350 characters.

4. Company information: Here the company's brief and highlighted information need to be specified along with a linking text. This should also be written in third person.

5. Contact details: Contact details of a relevant person as designated by the company should be provided along with company's complete address, phone number, website address and the contactable e-mail id.