5 Ways To Improve Your International SEO Strategy

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5 Ways To Improve Your International SEO Strategy

Post  royal on Wed Apr 25, 2012 3:46 am

Hi Everybody,
If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization.

Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates.

The challenge internationally is to select the right SEO strategies for an enormous number of locales, cultural norms and languages. For those creating and implementing an international SEO program, it’s helpful to adhere to five key principles :

1. Plan international SEO needs before launching websites abroad

2. For authenticity’s sake, avoid completely automated translation

3. Scrutinize your images as well as your words

4. Let your prospects make choices regarding language preference

5. Monitor and update your content regularly

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