Specific Pitfalls With Mobile SEO

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Specific Pitfalls With Mobile SEO

Post  royal on Wed Apr 25, 2012 12:46 am

Hi Everybody,
Here are some red flags to look for when evaluating product descriptions for an ecommerce site :

1. Descriptions from the manufacturer :
You’ll find these copied at all your competitor websites. Google dismisses duplicated content from natural search listings, so you’ll be completely reliant on shopping results as your non-paid channel.

2. Marketing lingo :
Often a symptom of manufacturer-supplied content. Filled with brand attributes but no descriptive keywords.

3. Lists of specs :
A common pitfall for B2B, or any technology product.

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