Keyword prominence and Keyword Proximity

Keyword prominence: Keyword prominence refers to how prominent your keywords are within your web page. In simple English, this means how close to the beginning of the web page, sentence, title, h tag or Meta description your keywords are placed.

If at all possible, place your most important keyword at the very beginning of the following:
- Title
- Description
- H1 tag
- The body of the text

Keyword proximity: Keyword proximity refers to how close two or more keywords are to each other. Yow will achiever higher rankings if you place your keywords close together.

For example, if you want to rank your website for used Jeep Cherokee parts, your text should read like this: "Joe’s scrap yard carries the best used jeep Cherokee parts! Save money on repairs today!"

Another suggestion: "Looking for Jeep Cherokee parts? Joes's scrap yard carries used parts that will save you money on repairs".

In both examples, you receive value because your keywords are in the text. However, with the first example, you will receive more value because your keywords are right next to each other.

These strategies are gold... and they WORK! Building businesses online is tricky, and unless you have a competitive edge, you are just surviving, not thriving.
Develop a strategy and implement these changes today, and they will help you increase your search engine rankings.