Facebook Ad Benefits

1) Controlled Budget – With Facebook Ads law firms can bid on keywords using a pay per click (CPC) or pay per impression (CPM) model and set stop limits for when their specified budget has been reached.
2) Direct Target Marketing – Lawyers can select the specific demographics like age, sex, location, education, place of employments or interests of the users that will see impressions of their Facebook Ad.
3) Analytics – After setting up a Facebook Ad campaign the administrator will have access to in depth reporting functions including impression and click, demographic and profile as well as conversion metrics.
4) Social Atmosphere – Facebook Ads allow users to opt in and engage with the company. Viewers of the ads are likely to share the information with their network of social connections if they find that it is interesting or adds value.
5) Flexibility – Law Firms can customize their Facebook Ad with images and text, then decide if they want the traffic driven to a Facebook Fan page, the law firm website or even a unique landing page.