A Brief Overview of the Various SEO Strategies

Hi,
SEO strategies are used primarily to ensure that websites are indexed by search engines and to ensure that search engine display websites in the search results. There are various SEO strategies used to promote websites and while a few of these strategies are recommended by SEO experts, other strategies are best stayed away from. The following paragraphs will elaborate on some of the popular SEO strategies used along with their pros and cons.

White Hat Technique

The white hat technique the most popular amongst all the SEO strategies since these techniques are approved by search engines such as Google and provide results in a short period of time. Some of the methods of optimizing a website using this techniques include using authentic back links, using keyword optimized headers, using keyword optimized footers and using a limited number of keywords in the website's content. For instance, websites that publish articles use a keyword density of 1-2%. This ensures that search engines locate the articles by locating keywords in the articles.

Black Hat Techniques

Black hat techniques are shunned by all reputable SEO experts since these SEO strategies often get websites banned or black listed from search engines. Such techniques are sometimes used by people who want to get "quick fix" results instead of long-term results that will deliver quality over time. It is not advisable to work with specialists that use such techniques, as it will likely get your website banned and you will suffer the consequences for a long time.

Grey Hat Techniques

Although using grey hat techniques is not recommended, one can argue that using these techniques to optimize websites is not wrong either. However, these days many search engines have become alert and are black listing websites that misuse this particular techniques.

Conclusion

Majority of the recommended and reputed SEO companies do not use black hat and grey hat SEO strategies to promote websites. Instead, good companies spend time to create good content with authentic back links to promote the selected website.