Bad Search Engine Optimization Practices

Hi,
The Introduction of SEO is wonderful idea to many internet marketers. This is not a good idea any more. Black hat search engine optimization has turned this internet marketing technique that way once known to be the best into a horrifying nightmare to web marketers. Black hat SEO is an illegal hoax made to make a search engine rank a site or page. The most common tricks used in black hat SEO are doorway pages, hidden text, interlinking, duplicate sites, cloaking and keyword spamming. Some SEO companies use these tactic, however not all companies use the technique. His article will inform you on ways in which to identify whether an SEO company uses black hat or not. Read through it to be well informed on this search engine optimization injustice.

Keyword stuffing is an SEO tactic where you use large number of the targeted keyword phrase in hopes that the search engine will read this as relevant. A hidden text is text that is set at the same color as the background or very close to it. Most search engines can easily detect text set to the same color as a background. Webmasters try to take advantage of this fact by get around it through creating an image file the same color as the text and setting the image file as the background. This tactic is referred to as keyword spamming.

Cloaking is another black hat technique of presenting different information to the search engines than that which a human visitor would see. Nevertheless all black hat tactics are short-lived and are detected which might lead to you being expelled. Having duplicate sites is another illegal way to ensure that your site is ranking higher than that of your competitors. This trick ensures that every time the website visitors type the name of your site, the search engine directly directs them to your site. With the rise in the need for inbound links to your site, the practice of building multiple websites and linking them together to build the general link popularity of them all became a common practice.

The use of doorway page is a manipulative system where pages are added to a website in the aim of targeting a specific keyword phrase or phrases to provide little information to a visitor. The content on the first pages dope not provide any information, its purpose is only to promote a phrase in hopes that once a visitors lands there they will go to the homepage. In most cases these pages are created using soft wares and added to a site automatically. Doorway pages techniques are banned by the search engines. If it is detected that you use the black hat SEO method your website will be deleted together with all the genuine ranks you have attained with your genuine content pages.

It is necessary for you to report any form of black hat search engine optimization in case you note that your competitors are using these hoax to make their websites rank higher in the search engine. If you are a webmaster and you use these form of illegal tactics, you may be at risk of losing the entire information on your website in case you are discovered.