What You Should Avoid in Search Engine Optimization

Hi Everybody,
There are some factors that you should avoid in search engine optimization. The first thing to avoid is going against the rules of search engines. Some black hat tactics used by webmasters to make their websites rank higher than those of their competitors in an illegal way could cause you your entire website if you are discovered by the search engine. The wrong choice of keywords could put your website in a bad situation where the search engine fails to clearly detect the keywords and your site gets low traffic. Your choice keywords should be what majority people are looking for. In this way your site is able to be ranked higher by the search engine.

Failing to use on page techniques on your website is similar to planning to fail in website optimization. A site map is very essential to give your clients a clue on what your website entails. Failing to create a site map could scare away some potential visitors to your site. Most people think that a site map is not essential. It is highly essential as it helps to capture the attention of the visitors to your site. The wrong back linking could negatively affect your website. This is the reason why you need to choose the best search engine optimization company to assist you in back linking. If you choose the wrong SEO Company you stand a risk of linking your site to poor performing websites or spammer websites that could lower the ranking of your site.

Avoid poor quality content on your website. It is important for you to spend most of your time in creating quality content of your site other than spend time on the flashes and images on the site. Content is what determines if the visitors to your site are attracted or not. Poor quality content will scare away visitors to your site. Web content should be catchy, informative and interesting to the reader. The wrong choice of keyword density should be avoided if you want your site to be highly ranked by the search engine. Both very high and very low keyword density should be avoided. The density of the keywords and the meta tags is what helps the search engine rank your site. The wrong arrangement of the meta tags could pose a problem to the ranking of your site by the search engine.

Although making your site sociable may pose it from being spammed, sites that have social networking buttons enable people to share the content on your site with others which might increase the number of visitors into your site. However this is up to you to decide whether to use the social networking buttons on your site or not.