Importance Of Choosing The Right Keywords For SEO

Hi,
Choosing the best keywords to optimize your website for is an absolutely vital foundation of SEO and should be given very careful consideration by anybody looking to undertake an SEO campaign for their website.

A keyword (also known as a key-phrase) can consist of one or two words (known as a short-tail keyword) or it can be a phrase consisting of 3 or more words (this is known as a long-tail keyword).

Ideally you should typically target only one keyword per page so it is vital that you choose a phrase that your customers will be searching for in Google. For example if you are an electrician based in London then it would be sensible to choose the keyword "electrician in London" for your homepage.

Many people are overconfident regarding their choice of keywords that they often neglect to do the proper research into the keywords that people commonly search for on Google and the other major search engines.

This is what I would recommend as a good procedure to help SEO beginners choose the right keywords for their site:

1) Ask as many people as you can

2) Be as specific as possible

3) Use Free Keyword Analysis Tools

4) Check Your Competitors Sites

By taking the time to follow the steps above and invest in some proper keyword research this should hopefully give you a reasonable base from which to start your SEO campaign. If you get it right at the beginning then this will hopefully enable you invest your time in both on-page and off-page optimization and see some real results for your chosen keywords in the near future.