Steps to Building a Successful Social Media Strategy

Hi Everybody,
Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. With over 91% of Internet users using at least one social networking tool, it has become imperative for every business to build an effective strategy. Here are 7 key steps towards developing a successful social media strategy for your business.

1. Establish your goals

2. Create a plan

3. Appoint a social media manager

4. Determine your niche

5. Engage with your contacts

6. Evaluate and analyze your progress

7. Adapt and improve when necessary