Identify and Use the Right Keywords

Just like in traditional SEO, high visibility starts with an understanding of the keywords your target audience will be searching for. You can use your favorite keyword tool to get started. Additionally, you should spend time in the App Store and look at the most popular and successful apps. See what words they're using to promote their app. This will give you additional ideas on picking the right keywords.

Once you have a list of targeted keywords, you need to put them in the right places. First, start by using them in the app if you can. This works similarly to page titles for traditional SEO. Additionally, try to use your keywords in your developer name. Not only are these places a good place for placing keywords, but it might make the difference in someone picking your app over your competitor's because of perceived relevancy. If you're just beginning the process of developing an application, keyword research is something you should definitely start with.

Another important place to insert your keywords is in the app description section. Be careful not to spam your description section with your keywords. Just use them appropriately and you'll be fine.