How to Master Web Design and Online Marketing

royal Wed Nov 02, 2011 6:49 am

Hi,
It is a good idea to set targets, so that you can discuss these with your web designer and work out an effective plan to get these achieved within a certain time limit. This will help to keep your business on track and grow at the rate you want it to. You still need to be realistic about it and take it one step at a time, but there are many ways to increase web traffic and, therefore, business.

SEO is a great example of getting new visitors to click on your page. A web designer can help you to create relevant keywords to use throughout the text on your website that will help web users to find you via related search results. This is ideal, as they will be looking for a service that you also offer.

The web design is a very important aspect, as once you get new visitors you need to be able to keep them on your website by sustaining their interest. It is vital to make the navigation process easy, otherwise it may put people off. Make sure every page has a link back to the home page, and that all pages are set out clearly at the top or side throughout the whole site, so that they can be easily found.
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Persuasive language and helpful information will encourage people to contact you or to buy products. You should place your contact information very clearly on your website, and several times if possible.

Keeping your website up-to-date is also very important. If you add new things on a relevant basis then it will give people an incentive to come back again. News and discounts or top deals are great ways to sustain your customers' interest.

If you link your website to as many different sites as possible around the internet, then it will also increase the rankings within the search engine results. This is ideal, as being higher up in the results will give you an advantage over your competitors. It is best to put your link on relevant websites so that you have a higher rate of success regarding clicks, but also it will ensure that you do not create unwanted spam. There are many online directories and forums for businesses to advertise with, and some of these are also free, so are well worth taking advantage of.