Your Search Engine Optimisation Strategy Through Traffic Analysis

Hi,
Search engine optimisation has done wonders for businesses, teaching them how to make their web content "Google friendly" and drive more traffic in their direction. Of course the benefits are obvious, but some have become too focused on key phrases and Page Rank. Clearly, Search Engines make up a huge part of web traffic but Page Rank shouldn't be the only thing you focus on; it's important to use a traffic statistics tool like Google's to keep you moving in the right direction with your web marketing strategy. Search Engine Optimisation involves more than just applying a few keyword phrases and meta tags.

Google Analytics is the most widely used traffic statistics tool available. It generates detailed reports about visitors to your site, where they come from and what they do when they have arrived. It's this information that should help you decide how best to continue marketing your brand online with effective Search Engine Optimisation, while also showing you how effective your current web presence is.

Driving traffic to your site is fine, but do you know what your visitors are doing after they land on your page? Google Analytics allows you to see how long users spend on your site, average time spent on each page and how they navigate it broken down in almost any way you could want by region, month or time of day. More importantly, it will let you see how good your traffic is compared to your content. Visitors not spending very long on your page? Either you're targeting the wrong people or you need some new content.

Finding out how users reached your site is far more important than your Page Rank. See where your traffic is really coming from. Is it through Google Search or your latest social networking campaign? Maybe you are getting the majority of your clicks from affiliates or re-hosted content. Finding that your strong suit is actually content that has been linked to by other sites could give you a new focus. Sometimes the results can be surprising.

Knowledge is power; knowing everything you can about your website and its visitors allows you to create a better, fuller product and a more comprehensive user experience. You might be surprised at where your traffic is coming from and it might be enlightening to see what kinds of changes you should implement to create a more effective web marketing strategy.