Ideas on Cheap Advertising for Small Business

Hi,
Here are some cheap advertising ideas for small business :

Flyers
Flyers are one of the cheapest advertising mediums for small businesses. However, you need to put in a great deal of thought while designing and distributing your flyers. Flyers should be attractive with eye catching text, graphics and witty wording. Refrain from using only text, and incorporate attractive pictures and graphics in your flyers. Pictures are likely to arouse the interest of your potential clients and captivate them. Mention important details like name of business, contact info in bold font. Avoid cramming your flyers with too much info, as that can lose your customer's interest. Flyers should be ideally distributed near heavy pedestrian traffic areas.

Hoardings
Hoardings allow you to advertise your business on a large scale. Remember the guidelines mentioned above and implement them while designing your hoardings. The font of the hoarding should be large enough so that it can be visible from a farther distance. Since, people are likely to read your hoarding while driving by, keep the text and graphics on the hoarding clear and readable. Placing your hoarding near a traffic stop light is a good idea, as people might read your board while they stop. Do not forget to check your neighborhood codes and laws, regarding placement of hoardings.

Newspapers
Advertising through newspapers is another cheap option of advertising your business. Newspaper classifieds or special advertisement editions are read by common people on a large scale. Hence, this might be your option of reaching to a larger number of people, without investing too much of money.

Yellow Pages
Many people sift through the yellow pages to find the business they want. If your business isn't listed there you lose out on a big business opportunity. Hence, getting your business listed in the yellow pages should be your first priority while advertising your business.

Radio
Local radio station is a good medium of advertising your business and taking it to a large audience. People are more likely to listen intently to radio advertisements than television ads. People mostly listen to radio while driving home, when they are in a relaxed state of mind. Whereas television ads are watched in passing while switching channels. Thus, radio advertisements have a good retention value. The main advantage of radio advertising lies in the fact that it is cheaper than advertising on TV. More on radio advertising ideas.