Difference Between B2B and B2C Marketing

Hi,
Although both kinds are involved in selling goods or providing services, the difference lies in the basic motive. Let us discuss the basic differences between the two :

1. As the term suggests, B2B marketing is the business which sells goods or provides services to other businesses. Whereas B2C marketing is when a business provides goods and services to consumer market.

2. When it comes to B2C marketing strategies, your base should be consumer oriented. You need to emphasize more on the benefits and features of the products or services you are dealing with, whereas in B2B marketing strategies are build on a more profit oriented and detailed logic.

3. The B2C marketing strategies are based on emotional decisions based on the consumers as you deal with different human beings having different expectations are priorities when it comes to purchasing the products. In B2B marketing, the strategies are based on pure knowledge and logic. There is very less or no personal emotion involved between the buyer and the seller as both the parties involved are businesses and look for their organizational benefits.

4. In B2C marketing, where the end consumer are mostly household consumers, the main focus is on the benefit of the product to the consumer, they would be more interested in knowing how useful will the product or service be to them when it comes to using it personally. Whereas in B2B marketing,the focus is on the knowledge and detailed information as to how will the goods or services be beneficial to the business when it comes to saving money, resources and their time.

Now that you have understood the basic difference between B2C and B2B marketing strategies, let us discuss some useful B2C marketing strategies.