6 Easy Ways to Build Link Popularity

Hi,
Link building is probably the most time-consuming part of an SEO process. However, it is also very important since these days all major search engines put link popularity and link quality into consideration as a part of their ranking algorithms. For instance, Google's PageRank measures how worthy you are to be featured in their SERP. Qualified links help you rank well in the keyword competition of a search engine. Below are six things you can do to improve link popularity:

1. Post some lists
People love lists and many people can't resist linking to them. Write articles that features lists about any topics (health tips, dating tricks, top 10 myths, quotes, etc) and post them in your website. If your articles are interesting enough, people may end up linking to your site to say thanks or even share them to others.

2. Need a link building tool? Use PPC
In the beginning, it is okay for you to spend instead of earn money. Make use of the pay-per-click campaign to buy relevant traffic. Relevant traffic is important for inviting more visitors to your site as well as exposing your brand.

3. Create easy-to-understand content
Your web content should not only look interesting, but it should be easy to understand as well. That way, many people will be able to relate to your message and spread it to others. Additionally, you should also minimize grammatical as well as spelling errors. To build your authority as well as trustworthiness, include an 'about' section, your own picture (one is more than enough), as well as an easy-to-understand privacy policy.

4. Spread your links for free
This does not mean that you have to plaster your links on any online forum and write things that are irrelevant to the topic. You can get banned for spamming. Instead, you can join Google Groups, Yahoo! Answers, or any other topical forums to ask or answer quality questions and give relevant resource links or your signature links at the same time. If what you are trying to promote is a reputable company or brand, it is never a bad idea to create an article about it and submit it to Wikipedia or other similar websites. Alternatively, you can opt for publishing an RSS feed, submitting a story that links to your site on Digg, or posting an entry in Squidoo.

5. Go easy on reviews
Although some particular brands are best-sellers in your local brick-and-mortar store, they might not well-recognized on the internet. If your site is trustworthy enough, related reviews you make might rank well in SERPs. Besides writing your own review, you can also write secondary reviews on Amazon, for example, or leave a testimonial if you are really impressed with the quality of the product.

6. Syndicate your writing
Syndicate your articles on websites like iSnare, EzineArticles, or GoArticles. These sites can and will help you get high quality backlinks as well as busy traffic. Submitting a press release or trading articles with other webmasters can help you attract more attention as well.