Internet Reputation Management Tools

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Internet Reputation Management Tools

Post  royal on Wed Sep 28, 2011 6:48 am

Internet reputation management tools and techniques followed to restore a company's search listings include the ones given below.

Search Engine Reputation Management (SERM): SERM uses two tools to dilute negative publicity, namely, search engine marketing and search engine optimization. Both these tools apply damage control techniques, to restore corporate identities and reputations on the Internet.

Search Engine Marketing (SEM): The primary goal of search engine marketing is to build and manage brands, website promotions, market or keyword research, generating client specific or brand specific content and to increase web traffic to generate business.

On-line Identity Management (OIM): This technique refers to on-line personal branding and is done through identity exposure, using social network services and participation in social media sites like facebook, orkut, flickr, twitter, etc. The main objective of on-line identity management is to get high search rankings for as many sites as possible, when someone searches for a particular person's name and his or her reference while browsing the Internet. As obvious in the above explanation, this technique is specifically used to restore an individual's image and reputation.

Social Media Marketing (SMM) / Social Media Optimization (SMO): This services employs the concept of placing a company's product or service and brand in front of the networking community, to improve its on-line business and reputation.

On-line Reputation Management (ORM): This service is meant for monitoring and protecting a brand, product or business across the Internet. ORM involves marketing and public relations along with search engine marketing, to raise awareness of the brand.

Internet Reputation Management uses SEO tools, not only for damage control, but also to position an individual's or a company's brand, product or service in higher search listings. In this highly competitive age, your reputation can make or break you or your business. A positive campaign to enhance the image of your business, will put your company on high visibility on the Internet.

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