Website Design Tips for Improving Search Engine Rankings of a Website

Hi,
A tip that you can use to effectively rank on search engines, is to employ an iterative approach. Decide the focus of the website. Once, you know the area of focus that the website aims at, compartmentalize the broad topic into smaller categories. Handle each category separately and extensively. Now integrate these to form the complete website. Most of the other decisions you will make, will depend on the area that the website deals with.Start with the particular, and move to the universal. Most new business websites fail to follow this principle and end up with messy content and a cluttered and unorganized website that finally results in low search engine rankings. Many other designing tips can be used to top search engine rankings. These are :

Get your website designed from a professional. A professional can implement numerous SEO techniques while making the website design in addition to making a site that is user-friendly.

Refrain from employing extreme approaches. Avoid incorporating too many graphics or too little graphics in your website. The graphics added, should not hamper the readability of your webpage. However, if your website has a niche like graphic development where the target audience shows a preference to elaborate use of graphics, you have to make extensive use of graphics. Thus, the preferences of the target audience will decide the extent to which you will have to use graphic design for your website or rather these preferences will decide the overall layout of your website. From this follows our next tip to top search engine rankings.

This tip of avoiding extremes is also applicable when choosing the right balance between static and dynamic content. Only a right combination of both, the dynamic and static content will provide improved search engine ranking for your website. One of the effective tips to top search engine rankings is to maintain the ratio of 30:70 between dynamic and static content respectively, on most webpages within your website.

The longevity of the content on the website also influences the search engine rankings of a website. Thus, it is important to plan how long the content will remain unchanged on the website and if the content will be replaced after a certain amount of time.

Design the website taking into consideration the preferences of the target audience.
Create site maps to ensure that the search engine crawlers can reach each and every page of your website. It is important that every webpage is accesible to a search engine crawler to improve search engine rankings of a website.

The accessiblity and readability of the reader needs to be taken into consideration as well. This tip to top search engine rankings assumes importance as the number of genuine hits your webpages get, is the single-most important factor that ultimately determines the search engine rankings of a website.