How to Optimize Website for Google

Hi,
Google is a major and the most popular search engine on the Web. Search engine ranking of Google is dependent on several factors, some of which are given below :

Content is the King :

If you are serious about optimizing your website, make sure your website has quality content. For high traffic ranking, the content should be helpful, clearly mentioning the purpose of your website. Generating high quality meaningful content is the key to increase the number of hits on your website.

Use Keywords :

When a user opens the main page of Google search engine, he types some words and then clicks on 'Google Search' button to get the desired information. The words that internet users frequently type are the keywords. So, make sure your website content, especially the main page of your website has popular search keywords. For instance, if your website focuses on 'growing healthy hair', you can include keyword phrases like 'healthy hair tips' or 'how to grow healthy hair' in your website content. Whenever you create new web pages, it is essential to include keyword phrases in different ways to stimulate web traffic.

Include Internal Links :

Internal linking can also boost your website's ranking. Linking your web pages internally to each other, makes it easier for the user to access information. With internal links, it becomes simpler to navigate within your information rich website.

Use Meta Tags Wisely :

Meta tags that form an integral part of HTML code, contain the title and description of the website. Optimize your meta tags by including the right keyword phrases in it. Use keyword tools to get keyword phrase that best describe the content of your website and then include it in meta tags.

How to Optimize Your Website for Free :

Optimizing a website does not always mean contacting an SEO expert or an SEO company, pay his consultation charges and look for desired results. Having a basic knowledge about how to design a website properly can work wonders to achieve higher search engine rankings. Other than following aforementioned strategies, to improve position in Google search engine results, you also need to implement other strategies, mentioned below:

Exchange Links :

In order to attract visitors, you can always exchange links between sites that are related to your content. Sites that provide unique and helpful content related to your website are the ideal candidates where you can exchange links.

Submit To Directories :

Including your website to some directories can certainly help to improve rankings. Directories like dmoz provide back links to your website. However, if your website is small, this directory will not accept your submission. Books written on 'how to optimize your website for search engines' mention that website submission is crucial to drive quality traffic to your website. To make your website bigger, it is necessary to add more content. There are many websites on the internet which have articles on a wide range of topics. You can check whether they have any content that can help to promote your website.

Use SEO Tools :

You can also take the help of free SEO tools to determine website flaws. SEO tools like Website Grader and Yslow identify drawbacks in websites in terms of design or meta tags. Correcting these problem areas can help to increase website traffic.