Page Rank And Back Links Impact Search Results

Hi Everyone,
Page rank is the Google's link analysis system that gives out a numerical value to every component present in a hyperlinked set of documents in order to assess the relevance of a web page. Developed by Google founder- Larry Page and Sergey Brin, this factor helps in determining which web pages appear in top of the search results. Web pages with greater number of links leading to them are ranked high in search engine. Links are taken as votes by Page rank. Getting an idea about what is page rank and what are back links and why do they matter holds the key to getting higher search engine rankings and more viewers to the desired web page.

What are back links and why do they matter?

A back link is a link from a different web page pointing to your web page. For instance, if you have a website A and there is a site B with a link pointing to A then you can say that the website A has back link from website B. Pages with more links pointing to them rank better in comparison to websites that have no links. As the sites with more links in them are regarded to have relevant content, they are also more referred to by people and gets higher number of hits.

Page rank also gauges the relevance of the site that contains the link. Therefore, it is seen that sites with higher Page rank carry more numerical value in casting a vote with their links as compared to the sites that have a lower rank. Having back links or convincing other web page developers to link to your site is one of the most effective ways of increasing the Page rank.

Web developers need to pay attention in understanding what is page rank, what are back links and why do they matter as these algorithms can have a significant impact on the Google rankings. Trading back links with other people and ensuring that those are only relevant links can help a web page to inch up higher in the leading search engine's rankings.