4 SEO Tips to Improve Website Traffic

Search engine optimization or SEO is the most basic of all Internet marketing activities you can do to increase website traffic. Sure enough, you can do banner exchange, buy space at other websites, publish a newsletter, give away freebies, carry out email campaigns, run PPC campaigns, and even start an affiliate program, but the truth is, some of them will cost a lot of money, and for the others, you will need traffic anyway. This is why, most businesses would hire a SEO services company when they are trying to boost their web presence. They will only begin to think of other activities once they have good ranks and decent traffic.

Here Are 4 Good Tips That Any SEO Company Should Remember :

Keyword research: Your website will rank at the search engines for keywords, and you will want to be sure that you get ranked for relevant keywords. For example, if you are offering carpet cleaning facilities in the New Jersey area, it doesn’t make any sense to achieve ranks for "home décor" or "home improvement". You will want to be specific to reach out to your prospects. Since your business is geographically bounded, you want to be ranked for "carpet cleaning in NJ" and such other keywords. There’s hardly any point in getting ranked for keywords such as "carpet cleaning in Sydney, Australia" or "carpet cleaning in London, UK". So, select the keywords you want to target carefully. Make a master list of relevant keywords for your business, and tell your SEO services company that these are the keywords you want to get ranked for.

The value of content: Content is really very important for SEO. But it is not just any content. The copy should be keyword rich. In other words, the keywords will need to be smartly included within the copy. There are some websites that will just spam the page with too many keywords, and end up just targeting the search engines – the copy will be meaningless for the reader. This is not good. Visitors will never convert, and your website might be "Google Slapped".

Article Syndication: The copy on your website is important, but that is never going to be enough to bring you the traffic you need. You will constantly need to write a lot of articles and press releases and submit them to the various directories on the Internet. Submit to as many directories as you can. Readers will find these releases and articles, and will click on the link to visit your website. Your website can receive good traffic if you have enough of them.

Social Bookmarking: The Internet is all about sharing. Open accounts at social bookmarking websites because they are extremely busy places and are spidered by the search engines regularly. Bookmark your website’s content, your press releases and articles, and you can be sure to get a steady stream of visitors. Allow people to bookmark and share your content and you can expect your work to go viral. Make sure that your SEO company is offering social bookmarking services.