Techniques for your video exposure

# Title Optimization – Potentially the most important and easiest way to optimize your video is to give it a catchy title. Instead of “Example Company Advertisement” try writing an interesting title that includes key phrases related to your product or brand.
# Tag it up – Most video sharing sites offer a keyword or tags section. This is chance to optimize the video for your most important phrases, so don’t miss out!
# Description – Again, similar to the tags, write a detailed description of the video targeting your major key phrases.
# Inbound Linking – Another tip often overlooked is making sure you link back to your website or product page. Some sites have a dedicated section for this; while for others you may have to include the link in the description. If this is the case, make sure to include the URL early on so that it shows in the first few lines of the description before its truncated.
# Thumbnail Optimization – If you’re able to select a thumbnail for your video, make sure to choose something that’s going to draw users in. An easy way to do this is try and include images of people if possible.
# Commenting – If users comment about your product or brand, make sure to respond so you can answer their questions and lead them to your website if they’re lost