Use SEO To Give Your Business A Real Boost

Hi Everybody,
Search engine optimization or SEO is an important determinant factor for small businesses. By learning and optimizing effective SEO techniques, you can get your websites better ranked on search engines. High search engine rankings mean larger online exposure and more traffic to your website. More traffic to your website can easily be translated to more sales and higher profits. The question is however, how to effectively implement Search Engine Optimization techniques on your websites.

The 4 fundamental Aspects of SEO

To understand SEO and do it right, you need to understand the 4 main SEO essentials.

Content is very important. In SEO parlance, it is said that content is king. The internet is filled with information and that is what drives it around. If your website contains relevant fresh information, it will continue to delight your human visitors and automated robots. Search facilities love content and the more content you have the better they will visit and love it.
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Use the right keywords. Adding content to your website is just as important as adding the right keywords into the content. You first need to identify the right keywords that are popularly used by people to conduct searches. Then you need to skillfully insert these keywords into your content and website pages. It is advised that you use about 3 to 5% density, so as not to over stuff them.

Link Popularity or backlinks. Google ranks websites based on how popular the website's link is on the internet, compared to competing websites. This can be defined by the number of websites that link to your websites. The more websites you have that link to you the better. Backlinks are your website's links placed on other websites. You need to place keyword rich anchor backlinks on web directories, article directories, forums and other high ranking web pages with related content.

The fourth SEO essential that you need to consider is off page standards. All of the main engines use some other information to rank websites. Information such as how long a user spends on your website before going back to the search engine result page is quite useful. The longer they spend the better. If your web visitors leave promptly or spend too little time on your website, it may be an indication that your website is not so relevant. So spice up your website with regularly updated fresh, attractive and engaging content. You need to attract visitors and hold their attention.