SEO- What Does It Entail?

Search Engine Optimization is not only boosting your amount of links or write a lot content, but it is a collection of things that brings you higher In the search results. Technical, Content and links are the three important parts of Search Engine Optimization. The technical and content part will account for 50%. The other half has to come from link building. Building on being an authority.

Technical Optimization

When you start the optimization process, the best to start with is technical optimization. This entails, adjusting the internal link structure and navigation as a whole. It must be easy to scroll and browse through your site as an visitor. At the same time, the robots of the search engines will have a clear understanding how it is structure and give you credit by giving you a higher ranking. Which is nice. Other important technical optimization parts are, Metatags.
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Relevant Content

The second step is to submit relevant content to your web site. This will give a clear guidance to the visitor what is the web site is about. Also the robots of the search engines can read the texts and rate your content. An important part of content for the web are keyword. Not the keywords as in the meta. That is history. But the keywords in the content itself. Ideally your content has got an keyword density between 5%-7%. That means that one word or phrase, that is important for the page comes back, multiple times.

Link Authority

The other half is link building. This part costs a lot of time and dedication. But it is as important as content and technical optimization combined. You can also set your goals differently and go for link bait. This is a link building strategy when you have content people i.e. websites want to link to and share it.