Overcome the Problem of Changing Algorithm of the Search Engine

Hi,
How can you make sure that your website continues ranking high on search engines?

Website siloing is a very important concept in search engine optimization, which is used worldwide to optimize the content of a website in such a way that it is very convenient for the crawlers or the bots to identify, index and categorize it. It goes deeper to the pages and the titles of the specific pages so that crawlers can identify the specific content available there and index those pages, so that when a person searches with a related keyword, he will directly land on that particular page.

So, grouping content or organizing content according to relevancy and in a ‘no non-sense’ way, is one of the best strategies to attract traffic to your website. Make sure that the content does not overlap and there should not be any zigzag and unwanted internal linking leading to confusion and lack of clarity. Choose the most appropriate keywords relevant to the topic of your website and create rich content around those keywords. For example, if you are running a travel website in the USA or Canada, you website should contain keywords like “holiday packages”, “vacationing”, “wedding at sea beach in Mexico”, “vacation in a condo in Playa del Carmen”, “unwind yourself”, “enjoy your vacation in Hawaii” or something similar. The informative articles in your website related to the popular search topics will attract huge traffic to your website. In the advanced stages, you can create many engaging features in your website, such as your experience at a particular place, suggestions and feedback to make it better, which options are more economic and convenient in reference to a specific itinerary etc. Your search engine optimization strategy should include a proper action plan to gradually move up the ladder of relevancy. Engaging features such as “your opinion” and “your views’ etc. create a lot of affinity to your website.

Though Google is on top of the charts in the search engine business, your search engine optimization company should not ignore the potential of other search engines such as Bing or yahoo, as these search engines are also directing a lot of traffic and are very light on your pocket, when it comes to paid search. YouTube is yet another powerful tool which must be used in order to advertise and promote some very ‘useful’ information that you have in your website for your viewers. You can attach those videos to the articles in your website. There are many categories in YouTube and in my experience people find it easier to watch videos on YouTube rather than reading text sometimes. You can launch a promotional video, which tells the visitor about how can he improve his life or boost his revenues by referring to the information available in your website. Please make sure it should not be an attempt towards blatant promotion, people are not impressed with plain commercials. You video should be brief and should be very specific; remember the target is to bring the visitor to your website and not to make him watch the video. Although YouTube marketing is entirely different phenomena; it is very popular with search engine optimization services but right now our conversation is limited to increasing the traffic to your website. This practice will work strongly to boost your search engine ranking too.