SEO Quality Work

Kunal Singh Mon Jul 05, 2010 3:46 am

* SEO is partly a function of public relations, where your brand needs to be well represented in search engines. Are your listings reflective of your brand message, or are they just a list of disjointed phrases? Better listings also mean higher CTR,s.

* Your e-commerce team -- from copywriters, to merchandisers, to coders -- is always affecting your search engine standing. Making poor build decisions today may haunt you in expensive SEO fixes later. In that way, you need to also measure success by considering how well your e-commerce team is educated in SEO.

* Another set to consider are site-specific considerations, best determined by an SEO expert usually. How well indexed is your site? Are other sites linking to your site? These will help give you an idea of your site's success in reaching its potential.

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