A key element of success for a new online business

Getting on the first page and staying there for a competitive keyword requires specialized knowledge. If you are serious about getting tons of free targeted traffic to your site then you have to learn at least basic SEO. Today, almost everybody does research online on products they are interested in. Search engine traffic can literally bring millions of visitors to your site so it doesn't make much business sense to ignore it. A good search engine optimizer is worth his weight in gold; both as an internet marketer and as a consultant. If you are new to SEO or have been taught wrong then this article will be a life savior because it teaches you what to avoid. No matter what anyone may tell you or try to sell you; SEO is based on solid principles and not on all of these new tricks and loopholes that you see appearing each month.

On-page SEO is the most common mistake that webmasters and new internet marketers make. Don't neglect this, unless you don't want your site to reach its full potential. The way you format your site is considered on-site SEO. All of this may sound daunting but it's not, on-site optimization is very simple and basically boils down to putting things in a logical order, and with the proper words attached. All it takes is for you to do on-site optimization once before you realize how easy it is but you must do it. On-site optimization is one of the search engine's ways of giving higher ranking to the sites that will give their searchers the best experience. Many of your competitors will be utilizing onsite optimization so you will have to bring out the big guns. You should never commit the blunder of taking text that's not yours from various other sites, as that's not morally correct. If you just copied content from someone else, it's not going to do you a bit of good. Your plagiarized content might not be noticed by a few but eventually people will come to know. The other reason why it's a good idea to stay away from this is due to the fact that search engines now know when content has been replicated. Search engines use filters to quarantine sites that use copied content, and if your site gets stuck in there, you won't rank very high. That's why you always want to ensure that you utilize text that is appealing to readers and search engines alike.

Never just turn your head to the guiding advice offered by the search engines.

That's why it's essential that you learn what those guidelines are so that you never make mistakes that penalize you with search engines. These guidelines are regularly updated by the search engines, so keeping a constant vigil will keep your website clean in their eyes. For example, Google constantly changes its guidelines so you must abide by those changes or you aren't going to rank very high.

All in all, just make sure your site is not heavily based on flash and when you have images on your site, don't forget to use the ALT tag. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.