Basic rules to optimize your sites that you need to keep in mind

Finding ways to entice traffic to your site regularly is a primary element for the success of any online business. It's relatively easy to learn to optimize your site in order to receive this kind of traffic directly from search engines. Unfortunately, Internet marketers these days are focusing more on tricking the search engines, than helping them. This is a quick way to get your sites banned by some of the big search engines, like Google. Some webmasters aren't aware that the things they're doing could get them into so much strife with search engines. Both of these cases could be put down to a lack of knowledge about how search engines really work and what they look for. The best way to work with proper SEO is to know where you're going wrong. This article will look at some of the SEO mistakes you should keep in mind when you're optimizing your own site.

You will want to stay away from the first SEO mistake and that's to stay away from too much flash. Flash may get you lots of cool points, but your website won't rank any higher because of it. Flash is impressive to the people who visit your site, but search engines aren't able to recognize it so it the bots won't be able to crawl your site.

The search engine bots are more concerned with content and if they don't find it they'll leave. Your ranking will be greatly affected by this. If you still want flash, you can use graphics along with your text so that the search engine spiders will see it. Remember, the more text you have, the better it is. It is important to remember not to make the other mistake, which is to never plagiarize content from other sites, as that's not a good thing to do. If you copy content, you won't get far. Your plagiarized content might not be noticed by a few but eventually people will come to know. The main reason you don't want to do this is because search engines are smarter these days and they can easily pick out content that's been copied. There are filters in place for this sort of thing, and that's the last place you want your website to end up if you hope to rank high. This is the main reason why it's crucial for search engines as well as visitors to like the content that you use.

Never listen to SEO practitioners who tout SEO techniques that don't use good ethics. There has been a real proliferation of SEO companies offering their services as of late. You'll only want to use the companies that use whitehat SEO methods, and stay away from the companies that don't. You won't even know what hit your site until you're de-indexed. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. If they hide anything from you, they're not the right ones to work with. Therefore, always use good ethics when conducting your SEO practices. Some webmasters have no idea the damage the above mistakes can do to their website. If you just fill your site with various keywords, it will look like it's a spam site. You should also know that using copied content will turn readers off and the search engines will penalize you, too. It doesn't matter if you're going to do it yourself or you're going to hire someone to do your SEO for you, only use the most ethical SEO methods.