Formatting your content In order for your web pages to rank high

Google is the world's premiere search engine and currently is accounts for about 70% of the total online searches. If you have a website then Google is where you want it to appear. The internet started small but it now contains more information than anyone can imagine consuming and because of this it has become a necessity for it to be organized as best as possible. That's where search engines like Google, Yahoo, and Bing come into play. Getting your site in front of viewers all comes down to how well it is optimized. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. It's the sad truth but when it comes to SEO advice you need to be very careful who you listen to because there is so much damaging information out there. There are some common mistakes that many people make so we decided discuss three of them here.

The number one SEO mistake early marketers make is improper on-page SEO. For something that people have complete control over; it's shocking that so many neglect it. On-page SEO is basically how everything on your site is organized. All of this may sound daunting but it's not, on-site optimization is very simple and basically boils down to putting things in a logical order, and with the proper words attached. You need to be sure to add your keywords to the page titles, in the navigation, and in the ALT tags. If you take this lightly, you'll lose. Your competition is doing on-site optimization but many are going to still be failing the test we are about to study for.

Internal linking is one of the most overlooked SEO strategies most people. You have complete control over your internal linking and need to use that opportunity to make it work in your favor. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. This is an under applied SEO method that is proven to produce results. And these results last for a long time. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.

If you ignore the search engine guidelines, you are making a huge blunder.
This is why you will always want to heed those guidelines so that your SEO methods are always in the search engine's favor. These guidelines are regularly updated by the search engines, so keeping a constant vigil will keep your website clean in their eyes. For example, Google constantly changes its guidelines so you must abide by those changes or you aren't going to rank very high.

Overall, search engine optimization involves you to achieve a strong balance between the on-page SEO and the off-page SEO. Just practice your linking strategy, making sure you only link to relevant pages and get as many relevant links pointing to your site as you can and your site will rank higher automatically. Strategic internal linking helps more than people realize so don't forget about improving it.