SEO strategy in order to have higher page rankings

Hi,
Traffic happens to be one of the most important elements of your online business, without which, it's impossible to see any positive results. And the best way to get such traffic is to optimize your website for the search engines. Unfortunately, instead of working on legitimate tactics to appeal to search engines, some Internet marketers aim at fooling them. When this happens, Google and other major search engines tend to ban websites using less ethical tactics. Of course there are some webmasters who don't know that what they're doing is unethical. Both of these cases can be attributed to incomplete knowledge of how the search engines rank the sites listed there. A big part of getting SEO right is also knowing what you're doing wrong. Let's look at some of the more major SEO mistakes you should try to avoid.

Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you'll be damaging your SEO efforts. Search engines look for quality content that matches what a visitor is searching for, so having too many images reduces the amount of content your site has. Even though your images might have text on them, they're not the same as the plain text on your site. Search engines can't read the text you have showing on your images, which makes them worthless for SEO purposes. If you do use graphics, be sure to put your chosen keywords within the ALT attribute for each image. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run.

Faulty internal linking is a huge mistake that even many marketers don't know they are making. You have complete control over your internal linking and need to use that opportunity to make it work in your favor. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings. Most people focus on creating links that send their visitors someplace else. Honestly, you probably won't find another SEO technique that will give you such all around good results. And these aren't short lived results. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.

Avoid shady SEO consultants who indulge into unethical practices. These days it's common to find many SEO companies who are more than willing to be of service. You'll only want to use the companies that use whitehat SEO methods, and stay away from the companies that don't. Search engines are notorious for banning sites with no notice. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. If they hide anything from you, they're not the right ones to work with. In conclusion, successful SEO is a combination of multiple elements. Blackhat techniques may offer instant solutions to get your site ranked and bring in the traffic, but none of these are long term. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won't get you banned.