Blogging for SEO and Its Benefits

Hi Everyone,
Blogging is part of most business's online marketing strategy, whether they are using search engine marketing strategies or just search engine optimisation strategies. Although we do not encourage the use of blgging for search engine optimisation purposes only, as a business your search engine optimisation strategy is of utmost importance and needs to be included in all your search engine marketing techniques!

Here is a list of 10 benefits a company can get from using blogging:

1. It can create #1 search rankings for odd phrases we have not considered,

2. It allows traffic from social networks such as Twitter, Facebook,

3. A blog is ideal for long tail search terms and long tail rankings,

4. The category features of a blog allow the aggregation of content according to themes. This makes it easier for search engines to understand your content and consequently rank you well.

5. They usually have uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.

6. Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site.

7. Links to RSS feed URLs that use the blog domain name will help in building link popularity and increase traffic.

8. Fresh content is rewarded by search engines! That means your site will be crawled more often by search engines and your content will be seen as having a higher quality as well

9. Comments and trackback in blogs encourage interaction. To read more about the importance of effective blog commenting, read here.

10. Blogs allow you to generate substantial amounts of traffic via RSS and links.

We would love to hear more from you on this topic. If you have included blogging in your online marketing strategy or are already experiencing its benefits as both part of your search engine marketing and search engine optimisation strategy, please share your experience with us!