Exploring User Behavior

Challenge: One of the challenges one encounters when researching user behavior for most people is the need to lose the “keyword hunt mindset”. The more you tend to guess at the most logical keywords, the less likely you are to find exactly what phrases people are actually searching.

Solution: Don’t guess or assume search phrases. Uncover popular keyword phrases in tools like Wordtracker by entering a root word and discovering how that word is most often being used. For example, entering the root word “buy” will produce variations like “What do people buy?”