4 Ways To Save An Seo Campaign

Let’s pretend your last SEO campaign was a disaster. Maybe right about now you might be thinking, “Why pretend…my last campaign was a disaster!” On behalf of all SEO firms out there, we apologize for the poor quality job some of our competitors provide. SEO is somewhat complicated and thus it’s easy for people to assume too much and come out of the experience disappointed. Not to worry though…here are four ways you can save your SEO campaign, even if your trust has been betrayed.


1. Save your content.
There’s no need to start over from scratch just because your website is #3,000,002. You can either build your website from the ground up and keep the information, or republish the information if you close this site and open another one. Yes, search engines will penalize your site if it finds that you have published “duplicate information” but that’s if spiders still find your old site standing. You can use CopyScape.com or ArticleChecker.com to make sure your text isn’t already being used online. Never devalue good content. It will go a long way in building your site over time.

2. Invest in backlinking.
One of the best ways to build quality links is to write content for popular article directories in exchange for a linkback to your site. As far as backlinking goes, there is never a “too late” point, because each link you create contributes to your overall ranking. The only ethical way to build external links is by (A) writing for article directories (or magazines) and (B) link exchanging by request. Most SEO firms will let you see your articles “live” so that you know the link was successfully created. Settle for nothing less than the standard.

3. Invest in social media marketing and press releases.
Instead of counting your SEO investment as a loss, expand upon it by linking your site to social media accounts for your business. Social media is hot right now and it’s a great way to reach the customer base you might not have connected with on the first run. Press releases are also a great way to earn mainstream attention, as the best stories can be picked up by news sites and portals.

4. Use the experience as professional research.
Don’t feel discouraged if you don’t quite meet your initial expectations. Instead, get the research report from the SEO company and find out which words were targeted and which didn’t work for you. Using web analytics software, you can start to track your SEO campaign and determine what keyword elements work and which do not.