How Can I Use Twitter To Help My SEO?

The ways of search engines are mysterious, and people are always trying to figure out which specific tactics will help more than others. But just as we know that other ranking factors are considered in light of giving searchers the best information for their queries, you can bet that search engines will elevate the best content on the social networks - especially the content that's shared by real people who have influence.

Based on case studies, the more quantity and quality of tweets that link to your website, the more of a lift you can expect to see in your search engine rankings for the linked-to page or pages.

#1 Mind the Text

When you tweet a link, it's likely that search engines use the text you enter to determine what your link is about. It's very similar to the way that search engines regard anchor text on web pages - the text on which a link is built tells the engines what the linked page is about. This in turn can help the linked page rank better for the keywords contained in the anchor text.

#2 Who Says?

Who links to you on Twitter matters. You probably know already that it's more beneficial if influential tweeple - "people" in Twitter-speak - tweet about you, or retweet your tweets, because they will reach a wider audience. The same is true for the SEO value of Twitter. Google and Bing both say they look at the author's authority or quality when evaluating links that appear in tweets.