Reduce Site Clutter… Blog Instead

The strategy above works great, but it can become problematic once you run out of pages and still have a number of phrases left to optimize. Most people will just go about creating new pages of sales content to target the remaining phrases. The problem here is you’re going outside your core marketing message to do this and creating site/navigational clutter as well.

Usually these new pages offer nothing new that is substantial or relevant that can’t be found elsewhere on the site. Your site then becomes over-run with pages of content that were built for the sole purpose of getting keyword rankings. That may help with rankings, but not for converting visitors once they arrive.

This is where blogs can come into play. Putting together keyword focused blog posts can help you optimize for additional keywords, while not worrying about adding additional “optimization” clutter to your main site.

But before you rush out to create some generic content to get your keyword on a page, think it through. Your blog isn’t your sales content. So don’t go creating another sales page. Think of a way to present new information in a new, unique, and informative way.

Once you have this awesome piece of standalone content written, place it on your blog, but not as just any other blog post. Instead, you can create a standalone “article” that is linked from your blog navigation. This keeps that content timeless and prevents it from getting buried with the rest of the stuff. Be sure to update this information regularly as necessary.