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Sounds like I’ve had a very similar path as your other interviewees. I started my career as a web developer for Aerospace Corporation, mainly building dynamic web sites and internal search engines. I spent a good amount of time testing and understanding search engine optimization on my own during that time – partly out of interest and applicability to my work. From there I did some independent consulting for a couple years and eventually joined an agency (SEO Inc). Spent a few years there working for a variety of clients, small and large. I had a chance to move in-house with Shopzilla about 4 years back and I took it. Been with Shopzilla ever since.

I do a lot of technical SEO on our large and complex sites, so it’s required that I understand the technical detail behind the scenes. It’s much easier to communicate with the development team if you understand what’s going on in the backend.

The greatest thing about working in the comparison shopping / product reviews space is the challenge. Our market is extremely competitive and there are many large players. You really don’t have time to rest, but it keeps me interested. With Shopzilla specifically, I’m given all the tools I need to do my job – it’s a simple concept, but in reality not many SEOs can say the same. I have access to large amounts of data, analytical resources, development teams, specialized tools, etc all tailored towards SEO. At the highest level, Shopzilla is a company that really understands search and user behavior. It’s the perfect environment for an SEO because we work at the intersection of search and users.