Reasons to Update Your Website Design

royal Fri May 20, 2011 1:10 am

Hi,
Changing your website may seem like a huge hassle. After months of messing with style sheets, features and code you finally got everything working, the layout looks slick and the content is finished. Why would you play with it now? Below are seven reasons you should think about updating your website now.

1. Nothing stays the same

2. Small updates save time

3. Usability: any update should increase sites usability. If an update does not provide user with new information or make the site easier to access then it is not worth doing. If you find a new feature which will increase the ease of access to content for users, it is always worth your time.

4. SEO: does your SEO need updating? Has your company moved in a new direction and would benefit from the use of new keywords? Updating you SEO is important. SEO should always be in line with the major work and target audiences of a company. If you can improve your SEO this web design update is important.

5. Links: There is nothing more annoying for users than dead links. If you notice one of the links on your website is no longer active update this immediately. It looks unprofessional and disorganized.

Layout: Layout should compliment content; it should leads users to information in an ordered fashion. If you find a more structured way to present content than you should make the change. Layout should not be distracting or cluttered. You should always update layout to improve the clarity of your site. Fashions in website style also changes. You need to keep up with the times and the styles.

Competition: Always keep an eye on what your competitors are doing. Your site should at least be a modern, accessible and up to date as theirs. Users will chose the company which appear the most professional, if this isn't your website you should update immediately.

Funding: A site should add to the profitability of a company. It should draw in business. If an update can add to the ways a website increases profitability this is an excellent reason to update. There are features which allow websites to take bookings and process transactions. If this is appropriate for your company you should make the update.