SEO, Social Media and Online PR measurement.

SEO related measurement often includes search referrals and keywords that drive traffic to the web site, what search engines send traffic and what the visitors do once they visit. Relative measures of rankings and links can be useful as well. Ultimately, conversions are an idea measurement for SEO, whether it’s a white paper download, webinar signup or an actual product/service sale.

Social media measurement often includes engagement metrics such as fans/friends/followers, comments, brand mentions & sentiment, referred traffic and links. Tracking buzzing topics on the social web can create opportunities for real time content creation/optimization and promotion.

Online PR measurement often depends on determining the effectiveness of press releases distributed via email directly to a short list of journalists or to a newswire service for broader exposure online. Blog and publication mentions (unsolicited) as well as links and sentiment are also important.