good news and bad news

The good news is that by following these 10 steps, a significant impact can be achieved in overall authority for the topics and keyword concepts focused on as well as the ability to attract new business, media coverage and employees.

The bad news is that it’s not easy. Making the commitment to serving customers with content and media on an ongoing basis, indefinitely without the initial ability to forecast ROI will make many companies say, “Great idea and it makes sense, but not for us.”

However, those companies that make the effort to really understand and implement these fundamental concepts are making an investment with a payoff that is very long term and with momentum, very signifcant. Some companies will be able to “come out of nowhere” and dominate their category by following these 10 guidelines for an optimized content marketing strategy.