Social and Search Analytics
Professional Webmasters Community :: Webmaster Speak :: General Marketing Forum :: Search Engine Optimization
Page 1 of 1
Social and Search Analytics
Search marketing professionals are well aware of the value from web and search analytics that measure search visibility performance as well as web site interactions and conversions. The importance of social media monitoring and analytics is also essential for a DAO Content strategy.
On the front end, social media monitoring tools can help you identify conversations and influentials that are meaningful to the topics and customers your marketing efforts are trying to reach. Social keyword research can in part, be accomplished by some social media monitoring tools. Those same tools are essential for measuring the social impact of your digital asset and social media optimization efforts.
A simple cycle would be one where you’ve identified new keyword topics beginning to buzz on the social web and taking that cue to create content. Promote that content through your social networks and use social media monitoring to track the effects of your content contributions to the larger conversation on the topic. Use web analytics to measure any increase in search based traffic based on the growing popularity and awareness of the topic based in part, on your contributions and social interactions.
On the front end, social media monitoring tools can help you identify conversations and influentials that are meaningful to the topics and customers your marketing efforts are trying to reach. Social keyword research can in part, be accomplished by some social media monitoring tools. Those same tools are essential for measuring the social impact of your digital asset and social media optimization efforts.
A simple cycle would be one where you’ve identified new keyword topics beginning to buzz on the social web and taking that cue to create content. Promote that content through your social networks and use social media monitoring to track the effects of your content contributions to the larger conversation on the topic. Use web analytics to measure any increase in search based traffic based on the growing popularity and awareness of the topic based in part, on your contributions and social interactions.
Similar topics
» Search & Social Media
» How Social Search Will Transform the SEO Industry
» Digital Marketing - PPC Search vs PPC Social
» Social search app for Secure Communication
» Optimize The Usage Of Bings Social Search
» How Social Search Will Transform the SEO Industry
» Digital Marketing - PPC Search vs PPC Social
» Social search app for Secure Communication
» Optimize The Usage Of Bings Social Search
Professional Webmasters Community :: Webmaster Speak :: General Marketing Forum :: Search Engine Optimization
Page 1 of 1
Permissions in this forum:
You cannot reply to topics in this forum