Search & Social Media Keyword Research

Anticipating demand via search is traditionally handled by keyword research tools such Google’s tools, Bing or services like Wordtracker and Keyword Discovery.

As advertising and media placements can drive search, so can social conversations. Social media monitoring tools can help marketers conduct social keyword research as a compliment to search engine based keyword research.

Find out what key language and key topics are being discussed on the social web and you’ll have invaluable insight into content ideas that can provide value for both social media marketing and search engine optimization.