Off-Page Search Engine Optimization Processes

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Online marketing and offline marketing strategies were the two categories in which popular off-page SEO strategies can be further divided into. Soliciting links for your website, posting comments in forums, and writing articles are few online off-page marketing. While offline web marketing consist of radio and T.V. ads, giving out promotional items with your web address on them, and printing your website on your business cards. Actually, if the name of your website was chosen wisely, it will be easier for clients to remember it (like makeyourowndonuts).

Search engines find article marketing websites highly relevant. That’s why off-page marketing is so popular because it both allows you create links to your website at the same time feature your web address on those article marketing websites. For example, the website ezinearticles is highly liked by most visitors because of its quality content. A good feature that ezinearticles possesses is allowing you to write articles on almost any topic and then you can post a link to your website at the bottom of the write up. A certain part of the readers will most likely click the link to your site thus fetching you free high quality traffic. Furthermore, other website owners have the option of reprinting your article on their websites as long as they attribute it to you. This provides your site with valuable inbound links.

Posting in forums can also be a valuable means of acquiring traffic for your site, although you need to ensure that your posting is not construed as spam. Most forums allow you to place a link to your website on the bottom of any post even though they disable blatant advertising. This will help forum readers who like your posts to pay a visit to your website.

Another effective way of increasing your website’s relevance to search engines is asking for links. The process is as simple as contacting web site owners and asking them to link to your site. However, building links this way has a few caveats. One, your message can be construed as spam by a website owner or an especially fussy internet service provider (ISP) because it’s an unsolicited business request. You can find out if this is true by sending the message to one person. In addition, exchanging links with others, as opposed to obtaining one-way links naturally, often does little to improve your site’s relevance to search engines.