External Search Engine Marketing Tips

Online marketing and offline marketing strategies were the two categories in which popular off-page SEO strategies can be further divided into. Online off-page marketing ideas include article writing, posting in forums, and soliciting links for your website. While offline web marketing consist of radio and T.V. ads, giving out promotional items with your web address on them, and printing your website on your business cards. It is easy to remember a website name that’s brilliantly chosen (e.g. makeyourowndonuts).

Search engines find article marketing websites highly relevant. That’s why off-page marketing is so popular because it both allows you create links to your website at the same time feature your web address on those article marketing websites. For example, the website ezinearticles is highly liked by most visitors because of its quality content. A good feature that ezinearticles possesses is allowing you to write articles on almost any topic and then you can post a link to your website at the bottom of the write up. A certain percentage of the people reading your article will click on the link to your site thereby bringing you free high quality traffic. In addition, other websites have the choice of republishing your article on their site as long as they give you credit. This will bring your website previous inbound links.

Posting in forums is a good thing to get traffic for your site, though you need to make sure that your posts are not detected as spam. For instance, while many forums prohibit blatant advertising, they will often let you place a link to your website on the bottom of any post. This will help forum readers who like your posts to pay a visit to your website.

Another effective way of increasing your website’s relevance to search engines is asking for links. The best way to do this is by simply contacting website owners and ask them to link to your website. On the other hand, there are disadvantages on building links this way. First, you request might be considered as a spam by website owners or by a choosy ISP (internet service provider) since it is an unsolicited business request. You can find out if this is true by sending the message to one person. Lastly, unlike obtaining natural or organic links; exchanging links with other sites frequently does little on boosting your site’s search engine relevance.