Website Design - The Importance Of SEO

Now you might think that simply knocking together a website is easy, a simple thing and an easy way to make money? Wrong.

If generating sales is the aim of your website then you will need to think about more than just the look of it.

First of all, if you just put a website online it will do nothing. It will not be indexed it, it will not generate sales and it will just sit there like a minimart in a forest.

If you want to be found online, here's what you need to do.

When you write your website, keep in mind the keywords that potential customers will type in to find you. Having decided on these keywords, try to include them in the URL of your website.

Make sure you have all titles and header including your keyword's. As an additional measure, your site text in general should include your keywords throughout. Try to use them at the start, middle and end, of each of your site's pages. This really helps the search engines to understand what your website is about.

Adding the name of a location, either before or after the product or service you are offering, is something to consider too. Opting to add a location to your website URL and Title reduces the amount of competing websites that must outrank in the search engine result pages. You get more focused and targeted visitors to your site, which is great because the more focused and targeted they are, the more likely you are to make a sale.

Having made sure that your on-site SEO is in place, you next need to look at "backlinking". If you over look this aspect of SEO, Google, Yahoo and Bing will almost certainly ignore your website. Your website will be ranked according to how accurately you have performed your SEO and the amount of sites that are linking to yours. The aim here is to get as many other websites to link to yours as possible. The more links you get, the higher your website will rank.

So, those are the main points you need to think about if you want your website to not only look good, but to perform well too.

You can always consult with a specialist SEO company if you would like further help with anything else SEO related.