increase the reach of the business for more traffic and sales.

• Use your website to inform your customers how you help them.

• Let them find you through different verticals on internet like videos, images, local maps and natural search.

• Always create content for user first, and then sales pitch.

• Give them reason why they choose you, provide testimonial and references of your past work.

• Increase awareness of your business and take participation in seminars and organize if possible.

• Create social profiles and create your group of network and tell them about your business and take their feedback and suggestions.

• Include your local address and phone number on the website pages so that people can contact you easily.

• Don’t make your website too complex; make it simple and easy to navigate. Never target so many things on single page.

• Think about keyword or phrases that people likely to enter on search engines to find your products and services. Put those keywords on your pages like Title, Meta Description, H1, Alt Tag, and Main Content and link those pages from related keywords from other pages and some related websites other than yours.

• Submit your business on local directories like yellow pages, web directories etc.

• Write article and press release and let them syndicate for back links.

• Always create separate title tags and meta description for each page on the website. It helps search engines and users to understand what page is about.