How To Use Email Marketing To Drastically Increase Your Online Profits

If you've been around internet marketing for any length of time you've undoubtedly heard that the real money comes from having your own email list.

But what is it that makes having your own list so powerful and profitable? How does an email list help to make you more money online?


Most internet marketers have things backwards. They think that the most important aspect of making money online is getting lots of traffic to their site and making sales. While this is true in a sense, it's not even close to the whole picture. People mistakenly think that pumping people through their site and making sales means they have a successful, dependable internet business.

Unfortunately, this isn't true. Think about it. If you have to get new customers to your site everyday for the rest of your life your not really going anywhere. Everyday you have to start all over. If you don't get fresh buyers to your site today, your income stops and you're out of business.

So what should you be doing to build a powerful online business that becomes a real asset that will last for years to come? Build a targeted email list.

Failing to capture the email address of your visitors and customers is the number one mistake inexperienced marketers make. See, if you cant contact your customers and prospects they'll almost definitely leave your site and never come back. Sure, maybe they bought your $37 ebook. But then, that's it. They'll probably never buy anything else from you. It's like a flash in the pan and then it's gone forever.

Enter email marketing, now here's how you can make big money online. Picture this... You still sell the same $37 ebook, but you also allow people the option of signing up for your email list. Many will choose to do so if you offer something enticing as bait.

This could be a free report, newsletter, teleseminar, whatever. Now they either buy your ebook or they don't, just like before. The difference is what happens after they leave your site. You still have the ability to contact them days, weeks, and months after they've left your site.

Why is this important? Because, you can continue to offer more related products to them in a time release fashion. Your $37 ebook becomes a lead in product for a much larger sales funnel. Next you might offer might be a $97 physical book, followed by a $250 home study course, followed by a $995 seminar, etc.

You don't even have to create any of the subsequent products yourself. You can promote others products with affiliate programs.

So, what happens if 50% of your email list goes on to buy one or more of these backend products on top of your ebook? Simple... Your profits drastically increase. Each and every visitor to your site becomes far more valuable. Instead of buying your $37 ebook and leaving forever, they may go on to spend thousands of dollars with you over the coming months and years.

Multiply this times everyone who signs up for your list and the numbers grow in a hurry. This is the key to building a successful online business that's efficient and highly profitable. You'll work less and make much more money. That's the power of email.

Of course, it's critical that you know how to go about creating your email marketing campaigns. You cant expect that just any messages will get people to buy like crazy. You need to know how to go about marketing in a way that's effective. If you don't, I wouldn't expect any big fireworks. If you do, it'll change the way you do business online forever.