SEO and Landing Page

Search Engine Optimization is not as hard to understand and sometimes, it should not be taken in a scientific way. It is actually much similar to an art or skill. After all, understanding how search engine optimization works is entirely about research, experiment and experience. SEO practitioners have to try as many possible ways as they could to find out what’s the best they can achieve in SEO.

Nothing should be taken lightly or put aside when it comes to SEO. Everything from content, template, design, loading time and the website structure are equally important. Of course, besides the on page optimization strategy, off page optimization strategy such as link building is also essential to a website as well. Whenever there are natural, relevant and good ranking link authorities pointing to your page, it’ll benefit your site and allow it to stay stronger as well as raising its position or ranking in the search engines results.

Inbound links to your website usually point to your homepage, an informational page, interesting page, or should we simply call it a landing page. Since those landing pages are where your visitors will usually arrive, it must be optimized to load fast. This is one of the mistakes many amateur SEO companies fail to pay attention on since it is assumed to be an insignificant part of SEO.

Next, it would be producing a useful landing page. The landing page design should be interesting and relevant to the subject, or else your visitors will just leave your site. For informational pages, you have to provide your visitors with some reasons for them to return again. Probably you can inform them when you will be publishing a new content in advance or give them your contact via email and telephone number. Who knows, they might call you up.

Besides that, you can also let visitors to subscribe a newsletter or feeder for them to get the latest updates of your website. Some people may want to find something useful on your site, so it is best to place a search bar inside. You have to create the page to attract users and easy to navigate. Landing page is very important to you, and so if you’re hiring an SEO company to optimize your site, make sure you ask them for some opinion on your landing page.