Use a unique and relevant title and meta description on every page

The page title is the single most important on-page SEO factor. It's rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won't help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you'd like; it's close to inconsequential. If you use it, put misspellings in there, and any related keywords that don't appear on the page.