Google’s Tips On How To Write A Good Meta Description

Hi Everybody,
The Google Webmaster Central Blog described what makes for a good meta description versus what makes for a bad meta description. Meta descriptions are a special tag that you place within the source code of your html page. They can be used by search engines for ranking purposes as well as for being displayed within the search result pages.

The tag looks like this when you view the source code :

<META NAME=”Description” CONTENT=”informative description here”>
The Google blog post describes key attributes of what Google considers making a good meta description, factors its says may increase the odds that your meta description tag will get used. They include:

Unique meta descriptions on each page of your site
Show facts about the content on the page that are not represented in the title
Make the description easy to read
Dynamic sites can dynamically generate descriptive meta descriptions easily
Make sure your descriptions are quality and represent the content on the page